Getting Started

Getting Started Worksheets

Your Are An Athlete

Activity: Personal S.W.O.T.

Do you have an Idea, a Technology, or a Passion?

Activity: Idea, Technology, Passion

The Obsession

Types of Capital

Capital

Activity: My Capital

Business Capital Needs

Activity: Business Capital Needs

Bonus: Founder Motivation + Blockers

The Startup Pitch

1. Introduction

2. Presenter's Background

3. Cover, Problem, Business Model

4. Market, Go to Market

5. Competition, Finances

6. Impact

7. Traction, Team, Next Steps

8. Story Arch + Closing

4. Accelerators + Incubators

5. Activity: Accelerators + Incubators

6. Angel Investors

7. Activity: Angels

8. Crowdfunding

9. Activity: Crowdfunding

10. Venture Capital

11. Activity: Venture Capital

11. Activity: Venture Capital

12. Additional Investors

13. Activity: Additional Investors

3. Example Cover & Problem Slide

4. Activity: Re-sketch Cover + Problem Slide

5. Defining the Problem Examples

6. Activity: Defining the Problem Warm-up

7. Defining the Need vs. the Problem

8. Activity: Defining your Need, Pain, and Problem

9. Market Segments

10. Activity: Define Your Market Segments

11. Sizing Your Market

12. Activity: Sizing Your Market

13. Pivot

14. Updating the Need and Problem

15. Activity: Quantify the Problem

16. Updating Pitch Deck Slides

17. Activity: Redo Your Slides

18. Bonus: Investor Perspective - Jewelry, Aspirin, or Oxygen

Market Segmentation

2. Investor Pitch Deck Marketing Slide

3. Activity: Define Your Primary Market Segment

4. Initial Market Segment Identification & Ranking

5. Activity: Identifying Additional Market Segments

6. Detailing Market Segments Example

7. Market Segment Analysis Example

8. Activity: Detailing & Prioritizing Your Market Segments

9. Market Quantification Example

10. Activity: Quantifying Your Market Segments

11. Market Sizing Equation

12. Market Sizing Example

13. Activity: Calculate Your Total Addressable Market

14. Serviceable Addressable Market (SAM) and Beachhead (BH) Framing Examples

15. Activity: Define You SAM, BH, and Marketing Slide

Lean Startup

1. Lean Startup Introduction

2. Where are you in the process?

3. LEARN - Secondary Research

4. LEARN - Primary Research

5. Activity: LEARN Phase

6. BUILD - Introduction + Mockups

7. BUILD - Mock-ups

8. Mock-up Combination

9. Activity: BUILD

10. Developing Assumptions

11. Activity: Document Assumptions

12. Testing Process

13. Types of Prototypes

14. Activity: Measure

15. Types of Tests

16. Types of Tests Part 2

17. Activity: Revisit Measure

18. Sprint Tracker

19. Sequence of Testing

20. Lean Startup Example

1. Introduction

2. Three Types of Pivoting

P - 3 - Example of Pivoting

Financial Modeling

Rebel One - Financial Model Template to Download

1. Introduction

2. Pitch Deck Finances + Model Overview

3. Financial Modeling - Revenue

4. Financial Modeling - Expenses

5. Financial Modeling - Expenses Continued

6. Financial Modeling - Review